The 4th International Seminar of Committee of Infrastructure Planning and Management, JSCE in FY2015
2015年度土木計画学研究委員会 第4回国際セミナー（通算 第113回国際セミナー）

第4回国際研究BinNセミナー(BinN International Research Seminar #4)
“Dynamic modeling based on bounded rationality to understand diversifying travel behavior”

Host：
JSPS Kaken S/A by Kuwahara, M.(Tohoku Univ) and Hato, E.(UT)

The 4th International BinN Research Seminar “Dynamic modeling based on bounded rationality to understand diversifying travel behavior” will be held on Saturday June 13th 2015. As keynote speakers, we will invite Dr. Theo Arentze from Eindhoven University of Technology and Prof. Morikawa from Nagoya University. Dr. Arentze is currently doing research on dynamic activity-based modeling involving human cognition and learning. In this seminar, the keynote lectures will focus on bounded rationality in individual decision making, and its implications for policy making. In addition, two invited researchers will discuss new approaches to disaggregate behavioral modeling.

Summary:
Although much progress has been made over the years, the basis of current transport models is still the rational-agent model. This traditional view is regarded to lead to numerous biases in the description of human behavior. In this seminar, new approaches to travel behavior modeling based on bounded rationality are discussed, particularly focusing on how to accurately represent the decision making context and process. In addition, this seminar aims at discussing about methods for integrating new data and technologies into models.

Program：
Date: June 13th (Sat.) 2015, 1:30 pm – 5:00 pm
Venue: Room. 429 at Faculty of Engineering Bldg. 14, The University of Tokyo (Hongo Campus)

1:30 pm – 2:30 pm
Keynote Lecture 1: “The role of bounded rationality in travel choice behavior and implications for transport modeling”
Theo Arentze (Eindhoven University of Technology)
* This lecture’s abstract and Dr. Connors brief bio can be found below.

2:45 pm – 3:30 pm
Keynote Lecture 2: “Bounded Rationality in Travel Behavior Modeling”
Takayuki Morikawa (Nagoya University)

3:40 pm – 4:20 pm
Research Presentation 1
“Modeling shopping behavior in a neighborhood with endogenous representation of retail attractiveness”
Makoto Chikaraishi (Hiroshima University)

4:20 pm – 5:00 pm
Research Presentation 2
“Choice set generation of pedestrian route choice using data distribution of walking behavior in urban space”
Sachiyo Fukuyama (National Institute for Land and Infrastructure Management)

After party:
After party will probably take place around the University of Tokyo in the evening.

Application：oyama[at]bin.t.u-tokyo.ac.jp (mail to Yuki OYAMA)
Free to attend
The symposium is open to public.
* You can see information about past seminars here.

Title & Abstract
“The role of bounded rationality in travel choice behavior and implications for transport modeling”
Understanding people’s activity-travel behaviour is critical for effective policy making in urban and transport planning. Traditionally, transport models play an important role as a tool for forecasting and policy evaluation. Although much progress has been made over the years, the basis of current transport models is still the rational-agent model. Recent experimental research in psychology and behavioural economics show that this traditional view on behaviour is severely misguided. Numerous biases, which stem from heuristics people use in judgment and decision making, have been revealed. In the presentation I discuss what the known biases in (travel) choice behaviour are, what there implications are for policy making and how they can be taken into account in new approaches to travel behaviour modelling. I argue that a prerequisite for incorporating bounded rationality in transport models is that the current cross-sectional basis is replaced by a longitudinal, dynamic approach. First steps in this direction have recently been made and are supported by new GPS-based survey technologies which allow collection of activity-travel behavior data for longer periods of time. Although dynamic models offer appealing new perspectives, they also raise new issues when it comes to implementation in large-scale simulation systems and application in practice. Only recently the new approach is being explored and experience to date is limited to small-scale prototype systems. I will review approaches in the area of dynamic activity-based models for large-scale micro-simulation and discuss theoretical and computational issues as well as first experiences.

Brief Bio:
Dr. Theo Arentze is associated professor of Urban Planning at the Eindhoven University of Technology. His research interests include activity-based modelling, discrete choice modelling, agentbased modelling, human cognition/learning, and traveller information systems for application in transportation and urban planning. The main focus of his research is to increase behaviour realism in models of spatial choice behaviour of individuals and households in urban environments. The results of his research find application in large-scale simulation systems of urban processes. An example is the Albatross model which has defined a new state-of-the-art in travel demand modelling. He is involved as principle researcher, supervisor or project leader in a constant stream of PhD, Postdoc and EU projects on these topics. He is member of the editorial board of several international peerreviewed journals and acts as an ad-hoc reviewer and program committee member for many journals, conferences and research foundations in transportation, planning, geography and consumer research.