Room 144, 2F, Building #14, Faculty of Engineering, The University of Tokyo

Wait Marketing and the City

The11th International Seminar of Committee of Infrastructure Planning and Management, JSCE in FY2013
2013年度土木計画学研究委員会 第11回国際セミナー(通算 第89回国際セミナー)

Date & Time: November 25, 2013 (Mon), 14:00-15:30

Venue: Room 144, 2F, Faculty of Engineering Building #14, The University of Tokyo

Seminar Title: Wait Marketing and the City

Speaker: Prof. Diana Derval (DervalResearch)

– Urban transports: Waiting from A to B
– Tokyo: How to connect with 13 million city dwellers?
– WeChat or Angry Birds? Variations in perception of time
– Wait Marketing cases in Amsterdam, Paris, and Shanghai
Even when high-speed trains are punctual, city dwellers spend hours waiting in public transports. Applications like WeChat and games like Angry Birds help keep them entertained. How can brands, transportations, and cities, together, implement Wait Marketing strategies in order to better connect with and serve their urban audience? In this interactive session Prof. Diana Derval, researcher in physiology and sensory perception, founder of DervalResearch, and author of the books “Wait Marketing”, and “The Right Sensory Mix”- AMA-Berry best marketing book award- will explain how to make the most of our journey in the city.

Nobuaki OHMORI
Department of Urban Engineering
The University of Tokyo
TEL: +81-3-5841-6235